Book
Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
ISBN : 9781032577982
Author : John Doorley
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
RECOMMENDED BOOKS
Entrepreneurship in Tourism
Andreas Walmsley
Cracking the data engineering interview
Kedeisha Bryan
Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations
Harish Chandra Chandan
Handbook of Immunoassay Technologies
Sandeep K. Vashist
Utilization of AI Technology in Supply Chain Management
Digvijay Pandey
Thinking in Chinese and English
David Moser
Professional Nursing: Concepts & Challenges: Concepts and Challenges
Beth Black
Global Governance and the International Law of the Sea
Shani Friedman