Book
Reputation Management : The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
ISBN : 9781032577982
Author : John Doorley
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
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