Book
Rural Marketing Growing the Non-urban Consumer
ISBN : 9781032685250
Author : Sanal Kumar Velayudhan
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.
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