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Agro-Industry

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General Books

Book

Rural Marketing Growing the Non-urban Consumer

ISBN : 9781032685250

Author : Sanal Kumar Velayudhan

Publisher : Routledge

Year : 2024

Language : English

Type : Book

Description : Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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