Book
Crisis Response Advertising
ISBN : 9781032288895
Author : Frauke Hachtmann
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along
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