Crisis Response Advertising

ISBN : 9781032288895

Author : Frauke Hachtmann

Publisher : Routledge

Year : 2024

Language : English

Type : Book

Description : The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along

Please register to recommend this book to the library.