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Agro-Industry

Anti Aging and Regenerative Medicine

Applied Digital Technology

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Medicine

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General Books

Book

Contemporary Color Theory and Use

ISBN : 9781032151533

Author : Steven Bleicher

Publisher : Routledge

Year : 2023

Language : English

Type : Book

Description : The text is lavishly illustrated, stressing issues of contemporary color use and examining how today’s artists and designers are using color in a multitude of mediums in their work. It is the only book that has parity between the male and female artists and designers represented, while containing more multicultural and global examples of art and design than any other text. This book begins with how we see color and its biological basis, progressing to the various theories about color and delving into the psychological meaning of color and its use. There are individual chapters on color use in art and design, as well as global and multicultural color use. One chapter investigates cross cultural life events such as marriages and funerals, while examining the six major religions’ conceptual and psychological underpinnings of color use. The final chapter explores the future of color.

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