Book
Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media
ISBN : 9781032828541
Author : Carlos Diaz Ruiz
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
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