Book
Strategic Content Marketing Creating Effective Content in Practice
ISBN : 9781032438481
Author : Dan Farkas,
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing.
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