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General Books

Book

Strategic Content Marketing Creating Effective Content in Practice

ISBN : 9781032438481

Author :  Dan Farkas,

Publisher : Routledge

Year : 2024

Language : English

Type : Book

Description : Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing.

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