Book
Data Analytics and Business Intelligence
ISBN : 9781032039060
Author : Vincent Charles
Publisher : CRC Press
Year : 2024
Language : English
Type : Book
Description : Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.
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