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General Books

Book

Data Analytics and Business Intelligence

ISBN : 9781032039060

Author : Vincent Charles

Publisher : CRC Press

Year : 2024

Language : English

Type : Book

Description : Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.

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