Book
AI in Marketing
ISBN : 9781032743332
Author : Hannah D. Walters
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. The third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. The final part examines ethical considerations and the pedagogical integration of AI into marketing education. Each chapter includes real-world examples, exercises, discussion questions, key terms, and AI resources,
RECOMMENDED BOOKS
Capital: Critique of Political Economy, Volume 1
Karl Marx
Networks Attack Detection on 5G Networks using Data Mining Techniques
Sagar Dhanraj Pande
Production Technology of Fruits and Plantation Crops
Ankur Sharma
Rethinking Management
Boris Kaehler
Incomplete Conquests The Limits of Spanish Empire in the Seventeenth-Century Philippines
Stephanie Joy Mawson
Public Interest Communications : Strategy for Changemakers
Ann Searight
The Politics of Migrant Labour
Gabriella Alberti
The Energy Transition And The Struggle For Global Governance
John R Fanchi