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General Books

Book

Public Interest Communications : Strategy for Changemakers

ISBN : 9781032531915

Author : Ann Searight

Publisher : Routledge

Year : 2025

Language : English

Type : Book

Description : Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.

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