Book
Public Interest Communications : Strategy for Changemakers
ISBN : 9781032531915
Author : Ann Searight
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.
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