Book
Integrated Business Innovation
ISBN : 9781032962474
Author : Vijay Pandiarajan
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Integrated Business Innovation shows how organizations can move beyond the buzz of artificial intelligence, particularly generative AI, and apply it thoughtfully to solve real-world business problems. While tools like ChatGPT and other large language models offer accessible and intuitive power, many companies struggle to extract lasting value because they fail to clearly define the problems they are trying to solve. This book addresses that gap by integrating the principles of design thinking with AI and other fourth industrial age technology capabilities, offering a structured approach to identifying business challenges and developing innovative, customer-centered soluti
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