Book
Social Media Campaigns Strategies for Public Relations and Marketing
ISBN : 9781032802510
Author : Carolyn Mae Kim
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. In many ways, organizations now have access to more data and connection points than ever before. Yet, this abundance requires more strategic and nuanced efforts. At its core, however, one aspect remains the same: The drive to create authentic human connection. Focusing on the principles for effective strategic communication via social media, this text allows readers to learn techniques and skills that transfer to different social media platforms. This edition again takes students through the processes of social listening, strategic design,
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