Book
Corporate Cultures And Global Brands (Second Edition)
ISBN : 9781800616998
Author : Rothacher Albrecht
Publisher : WSPC (EUROPE)
Year : 2025
Language : English
Type : Book
Description : This insightful volume covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. Each case study comprehensively reviews the changes in the company's corporate structure and the successes and failures of its marketing and branding strategies over time. A wide range of business sectors is covered, including food and drink, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner/founder-run companies to consolidated management-led corporations.
RECOMMENDED BOOKS
Spacetime Geometry of Relativity : Extending Pythagorean Theorem
Takashi Kenjo
Bad data: how governments
Georgina sturge
Introductory Physics for the Life Sciences: (Volume 2): Quantity-Based Analysis
David V. Guerra
AI-Driven Software Testing : Transforming Software Testing with Artificial Intelligence and Machine Learning
Srinivasa Rao Bittla
Doing academic research
Ted Gournelos
Data Visualisation: A Handbook for Data Driven Design
Andy Kirk
Data Analysis for Social Science: A Friendly and Practical Introduction
Elena Llaudet
Revolutionizing Healthcare Experience With Digital Medical Tourism
Viana Imad Hassan