Book
Consumer Behaviour and Digital Transformation
ISBN : 9781032149769
Author : Ayantunji Gbadamosi
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
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