Book
Strategic Brand Storytelling : Leveraging Narrative for Competitive Value Creation
ISBN : 9781032974415
Author : Adam J. Mills
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
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