ISBN : 9781032804705
Author : Marco Valeri
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations. Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach