Book
Strategic Commercial Management
ISBN : 9780367510268
Author : David Lowe
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.
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