Book
Strategic Commercial Management
ISBN : 9780367510268
Author : David Lowe
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.
RECOMMENDED BOOKS
Essentials of Clinical Neurophysiology
Karl E. Misulis
กฎหมายบริษัทมหาชน+กฎหมายหลักทรัพย์และตลาด
พิเศษ เสตเสถียร
How to become famous : lost Einsteins, forgotten superstars, and how the beatles came to be
Cass R. Sunstein
Aschengrau & Seage's Essentials of Epidemiology in Public Health
Ann Aschengrau
Fundamentals of Radiation Oncology
Hasan Murshed
Equity and Trusts Law Directions
Gary Watt
Building China into a Cyber Superpower
Munish Sharma
Animal Behavior: Role of Biogenic Amines
Violet Paige