ISBN : 9781032817316
Author : Sonal Trivedi
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : This book explores how the problem of global sustainability could turn into a major force for innovation leading to enhanced firm performance. It addresses whether proactive environmental strategy and innovation are integrated with a firm’s performance. The goal of this book is to advance the rapidly developing field of sustainable business beyond the straightforward logic of cost, waste and risk reduction.