Book
Digital Transformation in Sports
ISBN : 9781032642406
Author : Jillian McNiff Villemaire
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i.e., the integration of data science and sports) is at the forefront of this digital transformation. Sports analytics encompasses the applications of innovative technologies and advanced analytical techniques to assess and enhance performance of players and teams, improve decision-making across diverse aspects, and bolster competitive advantages and strategies.
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