Book
Innovations and Challenges in Social Media Discourse Analysis
ISBN : 9781032190570
Author : Michele Zappavigna
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms. Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.
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