Innovations and Challenges in Social Media Discourse Analysis

ISBN : 9781032190570

Author : Michele Zappavigna

Publisher : Routledge

Year : 2025

Language : English

Type : Book

Description : Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms. Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.

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