Book
Practical Digital Marketing and AI PsychologyHow to Gain Online Consumer Trust and Sales Using Technologies and Psychology
ISBN : 9781032530284
Author : J. Jonathan Gabay
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired.
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