Book
Consumer Behavior in Practice
ISBN : 9783031509490
Author : Eugene Y. Chan
Publisher : Palgrave Macmillan
Year : 2024
Language : English
Type : Book
Description : The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing.
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