Book
Marketing Tourism and Hospitality
ISBN : 9783031659829
Author : Richard George
Publisher : Springer
Year : 2025
Language : English
Type : Book
Description : Revised and expanded throughout, it covers: Advances in AI, robotics and automation Digital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC) New and updated content and discussion questions for self-study and to use in class A new chapter on responsible tourism marketing and sustainable approaches to marketing Consumer behaviour in tourism and the effects of climate change and changes in consumer attitudes. New trends in tourism and hospitality marketing New in-depth real-life case studies and industry insights throughout the book Along with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
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