Public Relations PlanningA Practical Guide for Strategic Communication

ISBN : 9781032565804

Author :  Edward T. Vieira

Publisher :  Routledge

Year : 2024

Language : English

Type : Book

Description : Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace.

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