Book
Public Relations PlanningA Practical Guide for Strategic Communication
ISBN : 9781032565804
Author : Edward T. Vieira
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace.
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