Book
Strategic Marketing Planning A Step-by-Step Approach
ISBN : 9781032463834
Author : Karel Jan Alsem
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.
RECOMMENDED BOOKS
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria Palazzo
Population-Based Nursing: Concepts and Competencies for Advanced Practice
Ann L. Curley
Counterfeited in China : The Operations of Illicit Businesses
Ko-Lin Chin
ประมวลกฎหมายวิธีพิจารณาความแพ่ง ฉบับอ้างอิง เล่ม1
วรรณชัย บุญบำรุง
Chip war
Chris miller
Digital HR : Technologies for HR Transformation and Performance Improvement
Deepa Gupta
Current Trends in Automated Theorem Proving
Glenn Derry
Youth, Community, and Democracy in India, Myanmar, and Thailand
Chosein Yamahata