Book
Management Innovation and Big Data
ISBN : 9789811992339
Author : Zheng Qin
Publisher : Springer
Year : 2023
Language : English
Type : Book
Description : Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest.
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