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General Books

Book

Management Innovation and Big Data

ISBN : 9789811992339

Author : Zheng Qin

Publisher : Springer

Year : 2023

Language : English

Type : Book

Description : Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest.

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