Book
Strategic Airline Retailing and SolutionsFrom Offers to Fulfillment to Loyalty
ISBN : 97891032495095
Author : Nawal K. Taneja
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first
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