Book
Luxury Fashion Marketing and Branding A Strategic Approach
ISBN : 9781032206882
Author : Alice Dallabona
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.
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