Book
Digital Marketing
ISBN : 9781529680430
Author : Annmarie Hanlon
Publisher : Sage
Year : 2025
Language : English
Type : Book
Description : Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application
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