Book
Cross-Cultural Fashion Marketing : Ethnic Fashion, Diversity and Inclusion
ISBN : 9781032616711
Author : Satyendra Singh
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. The book aims to combine the concept of consumer culture and society with the intricacies of fashion in the context of international marketing, messaging, and communications.
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