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General Books

Book

Entrepreneurial Innovation in the International Business of Tourism

ISBN : 9781032440149

Author : Maria Jesus Jerez-Jerez

Publisher : Routledge

Year : 2024

Language : English

Type : Book

Description : This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

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