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General Books

Book

Conducting Social Marketing Research : A Practical Guide

ISBN : 9781032936116

Author : Nancy R. Lee

Publisher : Routledge

Year : 2026

Language : English

Type : Book

Description : High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.

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