Book
Conducting Social Marketing Research : A Practical Guide
ISBN : 9781032936116
Author : Nancy R. Lee
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research: A Practical Guide fills this gap.
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