Book
Luxury Marketing and Brand Strategy : Theory and Practice for a Changing World
ISBN : 9781032973951
Author : Květa Olšanová
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
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