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Book

Luxury Marketing and Brand Strategy : Theory and Practice for a Changing World

ISBN : 9781032973951

Author : Květa Olšanová

Publisher : Routledge

Year : 2026

Language : English

Type : Book

Description : This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

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