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Book

Sustainable Marketing

ISBN : 9783031791291

Author : S. M. Riad Shams

Publisher : Springer

Year : 2025

Language : English

Type : Book

Description : This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and environmental impact.

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