Book
Sustainable Marketing
ISBN : 9783031791291
Author : S. M. Riad Shams
Publisher : Springer
Year : 2025
Language : English
Type : Book
Description : This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and environmental impact.
RECOMMENDED BOOKS
Introduction to Mathematical Modeling and Computer Simulations
Vladimir Mityushev
Statistics for Business and Economics : Compendium of Essential Formulas
Franz W. Peren
Cybersecurity with AWS : Fortifying Digital Frontiers
Syed Rehan
Handbook of bioethanol fuels
Ozcan Konur
Evidence-Based Clinical Chinese Medicine - Volume 19: Irritable Bowel Syndrome
Shefton Parker,
The Rhetoricity of Philosophy : Audience in Perelman and Ricoeur after the Badiou-Cassin Debate
Blake D. Scott
Advances in Postharvest Fruit and Vegetable Technology
Elijah Baxter
Plant Membrane Biology
John Elliott