Book
Sustainable Marketing
ISBN : 9783031791291
Author : S. M. Riad Shams
Publisher : Springer
Year : 2025
Language : English
Type : Book
Description : This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and environmental impact.
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