Book
Digital Brand Management : Understanding Consumers and Communication in the Digital Age
ISBN : 9781041087182
Author : Magdalena Grębosz-Krawczyk
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
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