Book
Cosmetic Products For Men
ISBN : 9786205900055
Author : Ketsana Boun
Publisher : Our Knowledge Publishing
Year : 2023
Language : English
Type : Book
Description : In 2009, 30% of men regularly used a facial in France, compared to 4% in 1990. The growth of this segment is 8% per year on average, which is double the cosmetics market. What are the factors that explain the transformation of this market? I have chosen to focus on a socio-cultural approach by analyzing the evolution of male consumer behavior. It is indeed this evolution that leads cosmetic brands to develop new marketing strategies to better seduce their customers.
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