Book
Global Meets Digital : Global Strategy for Digital Businesses - Digital Strategy for Global Businesses
ISBN : 9780367479077
Author : Vinod Jain
Publisher : Routledge
Year : 2023
Language : English
Type : Book
Description : The world today is at the intersection of two megatrends – Globalization and Digitalization – a business revolution unfolding in real time. Global Meets Digital captures the many nuances of this revolution succinctly, including its impact on our lives and business. An immediate implication of this revolution is that the economic principles that underpinned business and strategy for hundreds of years, such as diminishing returns to scale and resource scarcity, are no longer valid for a large and growing number of products and services. The book will challenge you to think differently not just about digital products, but also about physical products.
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