Book
Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry
ISBN : 9781032582320
Author : Olga Mitterfellner
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.
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