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General Books

Book

Fashion Marketing and Communications : Theory and Practice Across the Fashion Industry

ISBN : 9781032582320

Author : Olga Mitterfellner

Publisher : Routledge

Year : 2025

Language : English

Type : Book

Description : Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.

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