Book
Digital Marketing Fundamentals From Strategy to ROI
ISBN : 9781032964690
Author : Marjolein Visser
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.
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