ISBN : 9781529685152
Author : Deborah Earnshaw
Publisher : Sage
Year : 2026
Language : English
Type : Book
Description : Fresh, friendly and accessible, this book makes psychology research methods come alive. Calmly steering readers through the research process, it covers all stages – from theory, generating research topics and being an ethical researcher to data collection, analysis and writing up – without overwhelming jargon. It also: Covers qualitative and quantitative methods equally, supporting readers to choose the best approach for their project; Spotlights contemporary research on body positivity, social media, K-Pop and more, as well as critically revisiting canonical studies;