Book
Sales Management
ISBN : 9781032426358
Author : Thomas N. Ingram
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager Updated ethical dilemmas for students to practice ethical decision making Revised ‘Sales Management in Action’ boxes Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
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