Book
Mastering Strategic Marketing for Specialty Pharmaceuticals
ISBN : 9789819806362
Author : Franck Radenne
Publisher : World Scientific
Year : 2026
Language : English
Type : Book
Description : In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special focus on specialty medicines. It provides a wealth of insights, concepts, frameworks, definitions, and examples that transcend industry boundaries, offering a roadmap for success to marketers in biopharmaceuticals, making it highly relevant for the MedTech sector as well.
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