Book
Contemporary Issues in Sports Marketing
ISBN : 9781032968353
Author : Argyro Elisavet Manoli
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : Marketing was one of the first topics to attract sport academics’ attention, based on its close relationship with revenue generating activities, for example ticket and merchandise sales, and television coverage. Soon after, sport marketing begun to be appreciated no longer as a mere commercial tool, but instead as a wider umbrella of promotional elements that encapsulates aspects such as commercial sponsorship, advertising and publicity, while centring on the fans and the engagement with them. Recent developments in technology, such as the creation and adoption of new and social media have also attracted sport marketing’s attention, with ample literature exploring this new hybrid element of the marketing communication mix and how it is utilized within the sport ecosystem.
RECOMMENDED BOOKS
Digital nursing
Matthew Wynn
Understanding and Implementing Environmental Public Policies
Paola Coletti
UX for AI: A Framework for Designing AI-Driven Products
Greg Nudelman
Chemistry Energy, Matter, and Change
William B. Tucker
The Role of Artificial Intelligence in the Tourism and Hospitality Sector
Maria Jesus Jerez-Jerez
Effectual Entrepreneurship
Saras Sarasvathy
Gabbe's Obstetrics: Normal and Problem Pregnancies
Mark B. Landon
Bioprospection of Co-products and Agro-industrial WastesA Sustainable Biotechnological Approach
Joilane Alves Pereira Freire