Book
The Role of Artificial Intelligence in the Tourism and Hospitality Sector
ISBN : 9781032898858
Author : Maria Jesus Jerez-Jerez
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.
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