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General Books

Book

Cross-Cultural Aspects of Tourism and HospitalityA Services Marketing and Management Perspective

ISBN : 9781032988993

Author : Erdogan Koc

Publisher : Routledge

Year : 2026

Language : English

Type : Book

Description : Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.

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