Book
Cross-Cultural Aspects of Tourism and HospitalityA Services Marketing and Management Perspective
ISBN : 9781032988993
Author : Erdogan Koc
Publisher : Routledge
Year : 2026
Language : English
Type : Book
Description : Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
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