ISBN : 9781915392114
Author : DOWLING JON
Publisher : Art
Year : 2024
Language : English
Type : Book
Description : Explore how icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping the evolution of visual communication. Icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping our digital world, transcending language barriers and providing a visual shorthand for complex ideas. In today's fast-paced digital landscape, brands communicate through a fusion of visual and verbal elements, catering to the brevity of texting and social media, as symbols, pictograms, and visual shortcuts take centre stage.