Book
International Case Studies in Event Management
ISBN : 9781032487083
Author : Judith Mair
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more interactive teaching experience focused on ‘real world’ scenarios within the events industry. Each case study is logically structured and includes an aim and objectives, expected learning outcomes,
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