Book
Sustainability in Marketing PracticeStrategies for Industry 4.0
ISBN : 9781774915882
Author : Subrata Chattopadhyay
Publisher : CRC Press
Year : 2025
Language : English
Type : Book
Description : Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public.
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