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Category

Agro-Industry

Anti Aging and Regenerative Medicine

Applied Digital Technology

Cosmetic Science

Dentistry

Health Science

Integrative Medicine

Law

Liberal Arts

Management

Medicine

Nursing

Science

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Social Innovations

General Books

Book

Sustainable Marketing of Transformative Heritage Tourism

ISBN : 9781032386683

Author : Deepak Chhabra

Publisher : Routledge

Year : 2025

Language : English

Type : Book

Description : This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.

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