Book
Sustainable Marketing of Transformative Heritage Tourism
ISBN : 9781032386683
Author : Deepak Chhabra
Publisher : Routledge
Year : 2025
Language : English
Type : Book
Description : This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
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