Book
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
ISBN : 9781032483535
Author : Maria Palazzo
Publisher : Routledge
Year : 2024
Language : English
Type : Book
Description : This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments.
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