ISBN : 9781032573236
Author : Sayed Mohammad Amir
Publisher : Routledge India
Year : 2024
Language : English
Type : Book
Description : This book gives an overview of the development, significance, and impact of radio as a medium of mass communication in modern society. It provides a thorough understanding of the various wings and functionaries of the radio industry. The book also covers aspects of commercial radio, the basics of understanding the pulse of radio listeners, formatting radio programming,